In this episode, Dorie Clark talks about what personal branding is and why you should care, about why originality is overrated and she explains the power of healthy delusion. She also breaks down the nuts and bolts of how to make a major career transition, and reveals a part of her life where she’s struggling right now. Dorie is an adjunct professor at Duke University’s Fuqua school of business and the author of Reinventing You and Stand Out. Recognized as a “branding expert by the Associated Press, Inc. Magazine and Fortune, Dorie is a frequent contributor to the Harvard Business Review, TIME, and Entrepreneur and a speaker for clients including Google, Microsoft, Yale, Fidelity, and the World Bank.
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